The present perfect is a very common tense in English, but also one of the most confusing for learners. Why? Because the present perfect tense is used to connect the past with the present. It helps us talk about actions or experiences that have a result or meaning in the present moment. In this lesson, […]
Lesson 04 – Present perfect tense: How and when to use it Read More »
AI search is here. Tools like Bing Chat, Perplexity.ai, and ChatGPT are changing the way people find information and in this new-world order, visibility isn’t about being listed. I’s about being cited. A groundbreaking paper from KDD 2024 titled “GEO: Generative Engine Optimization marks the first serious attempt to help content creators adapt to this shift.
Dissecting the GEO: Generative Engine Optimization Paper Read More »
There’s a shift happening in how content is found, consumed, and acted on and it’s not just about SEO anymore. GEO, an acronym for Generative Engine Optimization is the new kid in town and from the looks of it, it wants everyone’s lunch money and is here to stay. GEO is also known as Generative
What Is GEO? Everything you need to know in 2025 Read More »
Traditional research tools have long been the backbone of content marketing strategies. We’ve used keyword planners, competitive audits, rank trackers, and SERP scrapers to figure out what to write, how to write it, and who we’re up against. These tools still work, but they’re no longer enough. AI tools like ChatGPT, Claude, and Perplexity are
How AI is reshaping content research, competitive analysis, and SEO strategy Read More »
We don’t usually associate help documentation with lead generation. A knowledge base is the unsung hero of content, tucked away in the support section, answering questions no one wants to rewrite. But if you’re only using your knowledge base for support, you’re missing a huge opportunity. Done right, your knowledge base can be a high-intent
Your knowledge base is a marketing goldmine (if you use it right) Read More »
The present continuous tense (also called the present progressive) is one of the most useful tenses in English. We use it to talk about things that are happening right now, or around now, even if not this very second. It’s also used to describe temporary situations and future arrangements. In this lesson, you’ll learn how
Lesson 03 – Present continuous tense: how and when to use it Read More »
This guide explains grammar rules that English learners often find confusing. You’ll find simple explanations, clear examples, and tips to help you remember what to say and what to avoid. 1. “a” vs. “the” — When to use each article “A” or “an” means you’re talking about something general, not specific.“The” means you’re talking about
Grammar cheat Sheet: Common mistakes and how to avoid them Read More »
The present simple is one of the first tenses you learn in English—and for good reason. It’s simple, common, and incredibly useful. We use the present simple to talk about facts, habits, routines, and general truths. It’s the tense we use every day, often without even thinking about it. In this lesson, we’ll walk through
Lesson 02 – Present simple tense: how and when to use it Read More »
This is a list of grammar words you may see in our lessons. Each one is explained in simple English, with examples to help you understand. You don’t need to remember everything—just come back to this page when you need help. Adjective An adjective is a word that describes a noun.Examples: big, red, happy, expensive➡
Grammar glossary: Get Familiar with basic terms and learn English stress-free Read More »
If you’ve ever been confused by English tenses, you’re not alone. Whether you’re writing an email, speaking with a friend, or doing an interview using the right tense helps you express when something happens. But with 12 main tenses in English, it’s easy to feel overwhelmed. This guide will help you make sense of English
Lesson 01 – Learning English tenses: an introduction Read More »
