AI search is here. Tools like Bing Chat, Perplexity.ai, and ChatGPT are changing the way people find information and in this new-world order, visibility isn’t about being listed. I’s about being cited. A groundbreaking paper from KDD 2024 titled “GEO: Generative Engine Optimization marks the first serious attempt to help content creators adapt to this shift. […]
Dissecting the GEO: Generative Engine Optimization Paper Read More »
There’s a shift happening in how content is found, consumed, and acted on and it’s not just about SEO anymore. GEO, an acronym for Generative Engine Optimization is the new kid in town and from the looks of it, it wants everyone’s lunch money and is here to stay. GEO is also known as Generative
What Is GEO? Everything you need to know in 2025 Read More »
Traditional research tools have long been the backbone of content marketing strategies. We’ve used keyword planners, competitive audits, rank trackers, and SERP scrapers to figure out what to write, how to write it, and who we’re up against. These tools still work, but they’re no longer enough. AI tools like ChatGPT, Claude, and Perplexity are
How AI is reshaping content research, competitive analysis, and SEO strategy Read More »
We don’t usually associate help documentation with lead generation. A knowledge base is the unsung hero of content, tucked away in the support section, answering questions no one wants to rewrite. But if you’re only using your knowledge base for support, you’re missing a huge opportunity. Done right, your knowledge base can be a high-intent
Your knowledge base is a marketing goldmine (if you use it right) Read More »
A conversion copywriter’s job isn’t to write for applause. It’s to write for results. If you’re trying to increase signups, drive purchases, or improve your customer journey. You don’t need fluff. Rather, you need words that remove friction, fuel motivation, and guide behavior. You need copy that converts. Let’s break down what conversion copywriting actually
What a Conversion Copywriter really does (and why it matters for your business) Read More »
