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Dissecting the GEO: Generative Engine Optimization Paper

Dissecting the GEO: Generative Engine Optimization Paper

AI search is here. Tools like Bing Chat, Perplexity.ai, and ChatGPT are changing the way people find information and in this new-world order, visibility isn’t about being listed. I’s about being cited. A groundbreaking paper from KDD 2024 titled “GEO: Generative Engine Optimization marks the first serious attempt to help content creators adapt to this shift. […]

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How AI Is Reshaping Content Research, Competitive Analysis, and SEO Strategy

How AI is reshaping content research, competitive analysis, and SEO strategy

Traditional research tools have long been the backbone of content marketing strategies. We’ve used keyword planners, competitive audits, rank trackers, and SERP scrapers to figure out what to write, how to write it, and who we’re up against. These tools still work, but they’re no longer enough. AI tools like ChatGPT, Claude, and Perplexity are

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Your knowledge base is a marketing goldmine

Your knowledge base is a marketing goldmine (if you use it right)

We don’t usually associate help documentation with lead generation. A knowledge base is the unsung hero of content, tucked away in the support section, answering questions no one wants to rewrite. But if you’re only using your knowledge base for support, you’re missing a huge opportunity. Done right, your knowledge base can be a high-intent

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Conversion copywriting services and why it matters for your business

What a Conversion Copywriter really does (and why it matters for your business)

A conversion copywriter’s job isn’t to write for applause. It’s to write for results. If you’re trying to increase signups, drive purchases, or improve your customer journey. You don’t need fluff. Rather, you need words that remove friction, fuel motivation, and guide behavior. You need copy that converts. Let’s break down what conversion copywriting actually

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